Fullbay Acquires Dieselmatic

Fullbay Acquires Dieselmatic Digital Inc. to Create Full Suite of Business Services for Heavy-Duty Repair Shops

• Fullbay now able to offer strategic digital marketing services to complement its commercial vehicle repair shop management software
• Dieselmatic will continue to serve the heavy-duty repair shop industry as a standalone brand while providing unique opportunities for Fullbay customers
• The companies anticipate a seamless transition for clients and employees

PHOENIX – Apr. 5, 2022 – Fullbay, the turn-key platform that improves the operational efficiency of heavy-duty repair shops, has acquired Dieselmatic Digital Inc., the digital marketing agency focused exclusively on diesel repair shops. The acquisition layers the digital marketing services of Dieselmatic onto the shop management software Fullbay already offers to help drive demand for repair shop businesses. Terms of the acquisition were not disclosed.

“Dieselmatic is a great fit with Fullbay and for our clients,” said Patrick McKittrick, CEO of Fullbay. “Their existing brand equity combined with their demand-generating digital marketing services grows our scope and capabilities. Dieselmatic will drive more business into shops, while Fullbay will help shops execute on that business as efficiently as possible.”

Dieselmatic is known across the heavy-duty truck repair industry for bringing full-service digital marketing solutions to repair shops, including sophisticated websites and strategic marketing acumen. Working exclusively in the commercial vehicle repair industry allows the Dieselmatic team to create unique content, coupled with proven digital techniques and strategies that consistently improve online rankings. Dieselmatic’s knowledge of the commercial repair industry allows them to “hit the ground running” and doesn’t require shop owners to spend their valuable time explaining the industry to their marketing partner.

“We will continue to grow Dieselmatic for our existing customer base, as well as Fullbay’s customer base, and beyond,” said Nick Adams, Managing Director of Dieselmatic. “This is the new way of marketing a heavy-duty repair shop – by knowing where you spent your money and capitalizing on those channels.”

The acquisition transition will be seamless for existing Fullbay and Dieselmatic customers and employees. Fullbay expects to retain all employees of both organizations, and anticipates continued growth through cross-branding, customer integration and implementation of best practices. Future integrations between the two brands will include an end-to-end analytics dashboard that provides shop owners with a true ROI on marketing.

For more information on Dieselmatic’s full-service marketing solutions for heavy-duty repair shops, visit fullbay.com/dieselmatic.

About Fullbay
Based in Phoenix, Arizona, Fullbay revolutionizes the operations of heavy-duty repair shops and internal fleet maintenance departments to create more efficient, focused and faster organizations. The company provides a turn-key platform that connects every function of the business in real time from any location to improve workflow and create transparency in operations. Founded in 2014, Fullbay focuses on delivering operational excellence, preventive maintenance solutions, and inventory management optimization to its wide variety of customers. The company also operates Fullbay Cares, which is dedicated to giving back to the essential workers of heavy-duty repair. More information can be found at www.fullbay.com.

About Dieselmatic
Based in British Columbia, Canada, Dieselmatic is a full-service digital marketing solution for heavy-duty truck repair shops. Founded in 2020, Dieselmatic helps small and medium sized businesses compete with the big boys by using cutting-edge technology to push the boundaries of digital marketing and design. The company creates high-quality campaigns and premium websites that help local diesel shops and mechanics get found by the right customers. More information can be found at www.dieselmatic.com.

For media inquiries contact:
Nick Buckler
MBE Group on behalf of Fullbay
nbuckler@mbe.group
586.744.6605